Marketing Manager Cosmetics DACH (m/w/d) 100%

Weleda stands at the forefront as the global leader in crafting certified natural cosmetics and anthroposophic medicines. With a dedicated team of approximately 2500 employees worldwide, we are passionate about innovating, producing, and promoting these products. Our holistic offerings are designed to enhance individual health and well-being. At the core of our strength lies a commitment to forward-thinking, social responsibility, and unwavering sustainability practices - environmentally, socially, and economically. In harmony with nature and the human being - since 1921.

For the Marketing Cosmetics DACH area in Arlesheim, we are looking for a committed personality as early as possible in the role of

Marketing Manager Cosmetics DACH (m/w/d) 100% #

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What awaits you:

• Holistic management of your product group(s) in the natural cosmetics sector, including revenue and budget responsibility.

This includes, among others:

• Development and implementation of category-specific strategies for the DACH market
• Elaboration and coordination of the annual business plan
• Planning and implementation of best-in-class brand activation plans tailored to the relevant target group and in close cooperation with all involved specialist departments as well as agencies
• Coordination and management of media planning for your product groups - with a clear focus on digital channels and a measurable contribution to sales
• Management of category development including identification of new opportunities based on portfolio considerations, consumer insights, as well as market and competitor analyses in cooperation with Global Marketing
• Elaboration and execution of business cases for innovation projects
• Generation of insights from internal and external sources in direct coordination with the Consumer Insights Manager - and their translation into concrete measures that measurably advance the brand and category
• Intensive cooperation with cross-functional teams, including from the areas of sales, digital marketing, PR, social media, trade marketing, global marketing, and supply chain management
• Presentation of brand-relevant activities and defined KPIs at brand reviews and sales meetings
• Planning, management, and control of the budget as well as responsibility for the end-consumer price strategy

What you bring with you:

• University degree in business administration with a focus on marketing
• 2-3 years of experience in marketing in the FMCG industry in the German market
• Understanding of the DACH market and local consumer needs, especially for the German market.
• Very good communication and collaboration skills as well as experience in working in agile cross-functional project teams. Effective working in a matrix organization
• Very good analytical skills, including confident handling of complex tasks and the development of concrete recommendations for action as well as the control of results. Strategic thinking for a strong business impact
• Independent, proactive way of working and actively bringing about decisions
• Experience in the planning and management of 360° media campaigns (with a focus on digital campaigns) - especially in the German market. AT and CH an advantage
• Sound understanding of paid media and digital campaign KPIs as a strong counterpart for the paid and social team: in target definition, in measurement of results, and optimization of campaigns
• German at native speaker level and very good English skills in speaking and writing
• MS Office expert (Word, Excel, PowerPoint, Outlook, Teams). Experience with agile project tools such as Asana or AI tools an advantage
• Affinity for the topics of nature, health, and sustainability

What we offer you:

• Team-oriented leadership culture
• Offer of free time instead of compensation
• Sustainability & value orientation
• International cooperation
• Mobile working
• Flexible working hours
• Discounts on Weleda products and health courses

Everyone is welcome at Weleda - as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work and thrive with
their personality at Weleda. The gender-related spelling is used solely for better readability and stands for inclusion of all gender identities.