SEO/GEO Manager (m/f/d) - 100% - medienjobs.ch

Transform moments into memories
You want to help shape the future of organic search and ensure that content is visible not only in search engines but also in AI-based search systems? You are enthusiastic about SEO, AI Search and data-driven optimization and want to sustainably drive organic growth?

At ifolor, together with Performance Marketing, Merchandising & Optimization, Content, BI and IT, you will continuously develop our SEO and GEO strategy. You will optimize our websites and content for search engines and AI systems and contribute to sustainably increasing our organic visibility.

In doing so, you will work with modern SEO and analysis tools as well as the latest developments in the field of AI Search in an environment that promotes individual responsibility, innovation and continuous improvement.

Why ifolor?

• Work-Life Balance: At ifolor, we rely on flexibility. Our hybrid working model combines the best of both worlds: Three days per week we are together in the office - for collaboration among ourselves and team spirit. On the remaining days, you decide whether you want to work on-site or in the home office.
• Financial Benefits: At ifolor, you benefit from numerous additional benefits: We cover 100 % of the costs for supplementary accident insurance and daily sickness benefits, the pension fund is financed in a fair ratio of 60/40. In addition, there is partially funded Boostbar food, free coffee, free parking spaces, a birthday voucher from Bontique, ifolor vouchers as well as 100 % salary during maternity leave.
• Education & Development: At ifolor, you shape your own development path. Whether professional or personal, we support you with suitable further training offers, individual promotion and the necessary freedom to achieve your goals.

Your role with us
As SEO/GEO Manager, you develop and are responsible for our organic search strategy for classic search engines and AI-based search systems. Together with internal teams and external partners, you ensure that our content is found optimally and that organic growth is created sustainably.

• SEO & GEO Strategy: Development and further development of our SEO and GEO strategy, identification of new growth potentials as well as integration of new trends in the field of Search and AI Search.
• Technical SEO: Responsibility for the technical optimization of our websites - from crawling, indexing and website architecture via structured data to Core Web Vitals and Page Performance.
• Content & AI Search: Further development of our content strategy as well as optimization of landing pages and content for search engines and generative AI systems with a focus on user added value and visibility.
• Analysis & Performance: Analysis of relevant SEO and GEO KPIs, creation of reportings as well as derivation of data-based optimization measures for the continuous increase of performance.
• Collaboration: Close cooperation with Performance Marketing, Merchandising & Optimization, Content, CRM, BI and IT as well as strategic management of external SEO agencies and building internal competencies.

What you bring
You combine sound SEO experience with a good understanding of technical connections and the future of organic search. You work data-based, recognize optimization potentials and implement them independently.

• Education: Completed studies in Marketing, Economics, Business Informatics or a comparable qualification.
• Experience: Several years of professional experience in the field of SEO, ideally in an e-commerce or D2C environment; agency experience is an advantage.
• SEO & AI Search: Very good knowledge of Technical SEO, Onpage optimization, Content SEO and website architecture as well as experience with AI Search and Generative Engine Optimization (GEO).
• Technologies & Tools: Confident in handling Google Search Console, GA4 as well as common SEO tools such as Screaming Frog, Ahrefs, Sistrix or Semrush.
• Analysis & Optimization: Experience with web analysis, structured data, Core Web Vitals as well as the data-based optimization of websites and content.
• Personality & Way of Working: Strategically thinking, analytical and independent personality with a hands-on mentality as well as enjoyment of interdisciplinary collaboration and new technologies.

We have set ourselves the goal of bringing the most beautiful moments of life into the spotlight and making them unforgettable. Are you ready to further develop our organic visibility and help shape the future of the digital customer journey with SEO and AI Search? Then we look forward to embarking on this journey together with you.

In general, we do not consider applications from external recruitment agencies.