Digital Marketing Specialist 80%

Your challenge ##

You are responsible for the strategic and operational further development of our digital communication channels and ensure their target-group-oriented, brand-compliant, and effective alignment.
You continuously develop our website, plan and control online campaigns as well as SEO/SEA measures, and analyze their success based on relevant KPIs.
You plan, create, and send newsletters, maintain the distribution lists, and manage our in-house screens. In addition, you develop channel-appropriate content for our digital platforms as well as internal communication.
As a sparring partner, you support the strategic further development of our social media channels, observe trends and developments, and contribute impulses for contemporary digital communication.
You advise internal stakeholders on communication issues, participate in cross-departmental projects, and ensure the consistent compliance of our brand appearance.

What convinces us ##

You have a (professional) university degree as well as several years of professional experience in communication, digital marketing, or content management.
You bring sound experience in the management of digital channels and are familiar with CMS, SEO/SEA, web analytics, and newsletter marketing.
You have experience in project management and have ideally already successfully planned and implemented digital projects - for example, a website relaunch.
You enjoy developing target-group-oriented content and preparing complex topics in a comprehensible and creative manner.
You work independently, structured, and analytically, convince with high initiative, and maintain an overview even in demanding projects.
You communicate with stylistic confidence in German and have good English skills. Team spirit, service orientation, and a sense for digital trends and brand communication round off your profile.

What you get ##

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