CRM Manager (m/f/d) 80-100% temporary

Dosenbach is part of the internationally successful Deichmann-Gruppe, the largest footwear retailer in Europe. The self-financed family business is represented with over 4'700 branches in 34 countries. As a market leader in the Swiss shoe market, Dosenbach offers fashionable and high-quality shoes at attractive prices in around 200 branches, thanks to the commitment of around 2'000 employees.

To strengthen our E-Commerce & CRM team, we are looking for a dedicated, implementation-strong personality as CRM Manager – temporary for 12 months, with the option of extension.

You manage our CRM campaigns from planning to implementation and continuously develop the DOSENBACH PLUS loyalty program. In doing so, you design a relevant and consistent customer approach along the entire Customer Journey.

Your area of responsibility:

• You plan, coordinate and realize cross-channel CRM campaigns – from conception to success control
• You further develop DOSENBACH PLUS together with the CRM specialist team at Deichmann and coordinate new functions and processes in a partnership-based manner
• You analyze the CRM measures based on defined KPIs, create reportings and derive optimizations from them
• You monitor and optimize CRM journeys, data flows and personalizations and ensure a reliable, targeted customer approach
• You work closely with sales, marketing, e-commerce and other internal stakeholders and ensure the high-quality implementation of the CRM measures

Our requirements:

• You have completed a Bachelor's or Master's degree in business administration with a specialization in marketing, CRM or communication
• You have several years of professional experience in CRM, ideally in a retail environment
• You are confident in handling CRM and campaign management systems and have a good understanding of customer data, segmentation and marketing automation
• You think conceptually, analytically and, thanks to your hands-on mentality as well as your good organization and time management, you maintain an overview
• You communicate convincingly and act proactively as well as solution-oriented

With us, PROGRESS is a priority. We offer the opportunity for constant professional and personal development. PASSION drives our employees daily. We love the dynamics in retail, have a passion for sport and fashion. With us, great value is placed on open communication and mutual appreciation. Together we are stronger, TEAM SPIRIT is actively lived. Combining work and leisure is WORTH LIVING. You benefit from 6 weeks of vacation, flexible working models, home office possibilities, staff discounts, sports opportunities, support for further training, free parking spaces and meal vouchers.

Do you want to shape the future of customer loyalty with us and further develop DOSENBACH PLUS? Then we look forward to your application via our online tool.

(Paper dossiers and dossiers from personnel service providers will not be considered)

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